SEO

Should small brands prioritize TikTok or Google? This week’s Ask An SEO reframes the question and focuses on what actually moves the needle.
The post Ask An SEO: Should Small Brands Go All In On TikTok For Audience Growth? appeared first on Search Engine Journal.

Google adds agentic bookings and personalization to AI Mode and expands access to 180+ countries in English.
The post Google AI Mode Adds Agentic Booking, Expands To More Countries appeared first on Search Engine Journal.

A month ago, Google announced the Google Trends API and allowed folks to apply to gain access to the API as an alpha release. Google then told us that SEOs should not expect to be part of the first group of applicants accepted. Well, now Google is saying they will begin going through those applications and onboard the “very small" number of those they approve "around mid-September."

Google has expanded AI Mode to 180 countries, up from being available in the US, UK and India. Google also announced new agentic capabilities and personalized responses, and a new way to share AI Mode responses.

Google announced it will replace the existing Local Services Ads badges, including Google Guaranteed, Google Screened, and License Verified by Google badges and icons with a new verified badge. This is happening October 20, 2025.

Google is testing a share button and icon for the search results page again. We recently saw Google using a paperclip for this but now Google is sharing a button that says “share." Google is also doing this in the AI Mode results.

Google seems to be rolling out the Asset Studio, in beta, to some advertisers now. I believe Google announced this at Google Marketing Live a few months back, and now some advertisers are seeing it in their Google Ads accounts.

A new partnership delivers on-demand learning and instant help built into Microsoft Teams. KnowledgeWave, a Microsoft Partner delivering top-tier Microsoft 365 training, has teamed up with Instant Technologies, the creator of the Microsoft 365 Certified app Chime V5, to launch a first-of-its-kind AI-powered chat experience inside Microsoft Teams. The goal is to give employees the […]

OpenAI made some updates to its ChatGPT systems, which are impacting the amount of traffic ChatGPT is sending out from its interface. Josh Blyskal from Profounds posted on LinkedIn that “ChatGPT referral traffic is down -52% since July 21st."