SEO

Google has updated its Manage customer reviews help documentation to expand and clarify the “Understand what happens to your replies" section. It now specifies why a business reply to a review may be hold, how long it takes and more.

Google is testing extremely long and expandable search result snippet descriptions in the search results. These are also AI-generated snippets, which we’ve seen before, but not this long. This goes on for eight lines of text.

Google Discover is testing and maybe rolling out an option to “Tailor your feed." This allows you to tailor the feed with "Say in your own words what you want to see," and Google will try to figure it out.

If you submitted a review appeal within Google Business Profiles it will likely take longer than normal to hear back. Google’s review appeals are delayed and Google cannot provide a specific response timeframe for pending cases.

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance, and fewer implementation issues.
The post Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money? appeared first on Search Engine Journal.

As the year closes, many businesses feel the same tension. You want to acknowledge your clients and customers. You want to say thank you. You want to stay visible without being intrusive. And yet the default reaction is often the worst possible one: another holiday email. At this point in the year, inboxes are flooded …

Bill Hunt reveals why CEOs must manage their websites like factories for digital value creation, not expenses buried in marketing budgets.
The post Questions The CEO Should Be Asking About Their Website (But Rarely Does) appeared first on Search Engine Journal.

How you answer skeptical questions matters more than the questions themselves when links are at stake.
The post Improve Any Link Building Strategy With One Small Change appeared first on Search Engine Journal.