Viant Integrates with Wurl to Enable Scene-Level CTV Targeting and Measurement
BrandDiscovery’s Contextual and Emotional Data Now Available via the IRIS_ID Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced a new integration with Wurl to become the first Demand-Side Platform (DSP) to deliver scene-level contextual intelligence across Connected Television (CTV). This advancement is powered by IRIS.TV’s IRIS_ID and enriched with Wurl BrandDiscovery’s unique […]
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