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DirectIQ: Boost Guest Returns with Smarter Email Marketing

Email marketing isn’t just about sending messages—it’s about creating lasting relationships. For businesses in the family entertainment and adventure space, this means getting parents to rebook parties, encouraging teens to bring friends the following weekend, and attracting fitness fans to return again and again. But between staffing, safety, and operations, there’s little time left for …

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YouTube Clarifies Monetization Update: Targeting Spam, Not Reaction Channels via @sejournal, @MattGSouthern

YouTube says its July 15 monetization update won’t specifically target reaction or clips channels, but warns enforcement will increase for repetitive or spam-like content.
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