SEO

Mark Schaefer has always had an instinct for seeing around corners, but he has an even rarer gift: he notices how technological change lands on the human heart. Long before AI dominated business headlines, Mark was writing about community, emotional resonance, belonging, and the deep psychological threads that tie customers to brands. I’ve been fortunate…

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within 24 hours.

Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.

Google’s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.

Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.

See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both.

Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and protect your visibility.

Google is rolling out total campaign budgets to PMax globally, giving advertisers tighter, flight-friendly control without the hassle of daily budget math.