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The Behavioral Economics Of Martech: Nudging Consumer Actions Through Subtle Digital Design

Capturing user attention is merely the beginning in today’s hyper-competitive digital economy, not the endgame for the marketer. What counts more is what consumers do following the click—the choices they make, the paths they pursue, and finally the acts they do. Increasingly, the science of behavioural economics—a discipline that investigates the psychology behind human decision-making—is […]

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