SEO

New report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy DoubleVerify (“DV”) , the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, […]

Google has launched the Preferred Sources top stories feature fully in the US and India, after testing it in Search Labs for a bit over six weeks. As I said then, this is a nice feature for publishers and hopefully will lead to more traffic from Google Search for some.

Two distinct approaches are shaping how brands show up in AI responses: prompt tracking or entity influence. Which school of thought makes the cut?
The post From Ranking to Reasoning: Philosophies Driving GEO Brand Presence Tools appeared first on Search Engine Journal.

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Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it “IVT." Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a "40% reduction in IVT stemming from deceptive or disruptive ad serving practices."

Google and Bing are busy testing changing the search results snippets title. In one case, Google is expanding the title of the search result on mouse hover. In another case, Google is testing changing the color of the title on hover. Bing is also testing title colors and moving the URL in the search snippet.

Google has removed some of the restricted countries from the list of countries not allowed to serve Dating and Companionship ads. Specifically, Google removed Bangladesh, Sri Lanka, Nepal, Pakistan and the UAE from the list.

Google Ads has added the gender exclusions feature for Performance Max campaigns. This was previously announced last week and is now showing up in the Google Ads interfaces for advertisers.