The 2026 State of Performance Marketing Report: How Inflated Signals, AI Noise, and Disconnected Tools Are Derailing B2B Growth
Survey of 750 marketing leaders finds AI is amplifying performance noise while 25% of marketing spend fails to drive outcomes. DemandScience, a global leader in B2B performance marketing solutions, published the “2026 State of Performance Marketing Report: Exposing the Marketing Data Mirage,” featuring insights from hundreds of marketing leaders, revealing the extent to which misleading […]