From Data to Impact: How AI is Transforming Interactive CTV Ads
Today’s viewers expect more than a one-size-fits-all commercial. On Connected TV (CTV), relevance, control, and interactivity are no longer nice-to-haves — they’re table stakes. Interactive ad formats have taken a big step forward in meeting those expectations, but now artificial intelligence (AI) is giving them an even better upgrade. AI is turning interactive ads into […]
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