New Findings from Data Axle Reveal the Marketing Disconnect: Brands Still Don’t Understand the Whole Customer
Consumers and marketers agree that personalization is falling short; Data Axle urges brands to unify B2B and B2C data for a single, cohesive customer profile Data Axle, a leader in data solutions that drive meaningful connections between companies and people, released The Connected Customer: Unlocking Relevance Through Unified Identity Intelligence, a guide built on insights from […]