IAB Tech Lab Announces Content 2.1 to Ad Product 2.0 Mapping Now Open for Public Comment
Implementation Guidance and Reverse Mappings Included to Support Transition Across Platforms IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of two new mappings and implementation guidance that connects Content Taxonomy 2.1 — a classification system initially designed to categorize webpage and app content — to Ad Product Taxonomy 2.0, which […]
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