SEO

In this week’s Growth Memo, Kevin Indig lays out the case for a topic-first SEO approach, and how it helps future-proof your visibility.
The post Topic-First SEO: The Smarter Way To Scale Authority appeared first on Search Engine Journal.

AI-powered Copilot taps 28 billion market datapoints and 20 million company technographics to provide unrivaled interactive insights across macro / micro business and market trends. HG Insights announced its new AI-powered Market Analyzer and Copilot, reinventing how B2B tech vendors construct detailed market analysis and arrive at clear Go-to-Market decisions. The AI-Native product draws from HG Insights’ […]

Purpose-built framework powers the industry’s most advanced agnostic platform for always-on marketing measurement, forecasting, and optimization Prescient AI released a new forecasting and optimization model built from the ground up to replace failing measurement frameworks that can’t keep pace with high-stakes marketing environments. As the first fundamentally new architecture since marketing mix modeling (MMM) was […]

Pulse Ai: Competitive Intelligence unlocks real-time competitive insights for every location at scale for marketers–an industry first Chatmeter, the multi-location customer intelligence platform, announced the launch of Pulse Ai: Competitive Intelligence, a tool that unlocks real-time competitive insights in local markets at scale for multi-location brands. “Multi-location businesses have always struggled to understand how their […]

Performance CTV delivers scale, precision, and incremental outcomes for top brands, driving an average 23x iROAS and a 36% lift in conversion rate. PebblePost, the leading performance marketing company specializing in Programmatic Direct Mail, announced the launch of its groundbreaking Performance CTV product, a major platform expansion. For over a decade, PebblePost has used proprietary […]

Consumers and marketers agree that personalization is falling short; Data Axle urges brands to unify B2B and B2C data for a single, cohesive customer profile Data Axle, a leader in data solutions that drive meaningful connections between companies and people, released The Connected Customer: Unlocking Relevance Through Unified Identity Intelligence, a guide built on insights from […]

XM Cloud empowers teams to move faster, personalize smarter, and create independently Sitecore, the digital experience leader, launched a full-featured free trial of XM Cloud, its AI-first, SaaS-native content management solution. Built for speed, intelligence, and independence, XM Cloud puts the power of digital experience creation directly into the hands of marketers, accelerating performance and […]

Pioneering CTV-First Approach for Advertising for the Streaming Era Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced a strategic integration with LG Ad Solutions designed to accelerate addressable advertising in the connected TV (CTV) ecosystem, introducing a new way of advertising designed for the industry-wide shift from linear TV to streaming. […]

Event Triggered Journeys inside of Twilio Engage unlock context-rich, real-time customer journeys for businesses Data Residency for Email (EU) enables businesses to maintain control over customer data, streamline their compliance, and can boost delivery performance with localized email infrastructure WhatsApp Business Calling on Programmable Voice enables fluid customer engagement transitions between messaging and voice channels […]