Success often hinges not only on the strength of your product or service but also on your ability to influence decision-making. For over six decades, behavioral scientists have investigated what drives people to say yes, revealing that persuasion isn’t a mysterious art—it’s a science rooted in predictable psychological triggers. Dr. Robert Cialdini, one of the …
Chief Technology Officer Shyam Sankar, co-founder and president Stephen Cohen and other executives also dumped millions worth of shares.
Palantir CEO Alex Karp sells more than $50 million in stock Read More »
“Your product solves problems; your story shows people why they should care.” – Grant Cardone @GrantCardone — Mike Martin (@MikeMartinGB) May 23, 2025 from Twitter https://twitter.com/MikeMartinGB May 23, 2025 at 02:02PM
Sales copy works best when it reflects your brand. This article covers practical ways to align your messaging across platforms.
The post How To Successfully Weave Your Brand Messaging Into Sales Copy appeared first on Search Engine Journal.
Other search options and modes dynamically move and change based on the query but AI Mode is consistently on the left.
Why is Google’s AI Mode tab is always on the left Read More »
AI discovery systems don’t crawl like Google. Learn the execution pitfalls keeping your brand invisible to LLMs.
AI visibility: An execution problem in the making Read More »
Google’s AI Mode hides referrer data, making traffic invisible in Google Search Console and analytics platforms. Is this Not Provided 2.0?
Google AI Mode traffic is untrackable Read More »
The arrival of ads in AI Overviews marks a big shift for Google search, though it’s still unclear how the new ad format will perform.
Ads arrive in Google AI Overviews – here’s what they look like Read More »
Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences.
LLMs, AI Overviews may be quietly driving homepage traffic: Report Read More »
Compelling content begins with understanding the customer journey. From initial awareness to final decision-making and retention, each stage demands a different kind of conversation. Content isn’t just a broadcast tool—it’s a pathfinder that helps users discover, evaluate, and commit. High-performing content aligns with these journey stages, offering relevant insights and calls-to-action that move prospects forward. …