SEO

@Keir_Starmer What’s this about you bankrupting the country to Palestine, who now want 2 trillion in reparations? Did you royally screw the UK? — Mike Martin (@MikeMartinGB) Sep 22, 2025 from Twitter https://twitter.com/MikeMartinGB September 22, 2025 at 03:33PM

Google is testing AI-generated product summaries in the AI Mode results, after you click on a specific product. I was able to generate this in one out of every four browser attempts, and here is how it works.

As you know, Google dropped the num parameter to see more search results on a page, then the third-party tools scraping became severely impacted and many saw impression declines in Search Console. Google confirmed the num parameter is not officially supported. So what was the real impact on Search Console data?

Google has completed the rollout of the August 2025 spam update, following a 27-day rollout cycle. This update started on August 26, 2025 and 12 pm ET, and was completed on September 22, 2025. This was a broad spam update, not a link spam update and was a pretty big and widespread update, similar to the December 2024 spam update but took 20 days longer to rollout.

Google is testing a new AI Search based option codenamed Darksteel. This reminds me of when we caught Google testing 47 different AI Search options back in March but Darksteel was not one of them.

Agentic SEO goes beyond Google to optimize for AI-driven discovery, influence, and traffic flows in a reconfigured digital ecosystem.
The post Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3) appeared first on Search Engine Journal.

Google is testing a button that takes you from Google Search short translations answers, to the ability to translate a full conversation in another interface.

Marketers must adapt to AI-powered journeys as Google shifts from keyword bidding to intent-driven ad placements.
The post How AI Mode Will Redefine Paid Search Advertising appeared first on Search Engine Journal.