SEO

AI-Powered Data Solutions Strengthen Engagement for Small-Group Adventure Travel Data Axle, a leader in data solutions that drive meaningful connections between companies and people, has expanded its partnership with Overseas Adventure Travel (O.A.T.), a tour operator specializing in immersive, small-group adventures for travelers 50+. This collaboration builds on a successful 2024 launch and reflects O.A.T.’s ongoing investment […]

New research suggests 90% of B2B buyers click through to cited sources. Here’s how this could reshape your approach to content visibility.
The post Google AI Overview Study: 90% Of B2B Buyers Click On Citations appeared first on Search Engine Journal.

RT @MikeMartinGB: Business Owners and Entrepreneurs Overwhelmed? Stuck? Tired of trying everything and still not growing? You’re not alo… — Mike Martin (@MikeMartinGB) Apr 15, 2025 from Twitter https://twitter.com/MikeMartinGB April 15, 2025 at 05:53PM

Self-confidence is the strength to focus on what’s right instead of who’s right. — Mike Martin (@MikeMartinGB) Apr 15, 2025 from Twitter https://twitter.com/MikeMartinGB April 15, 2025 at 05:00PM

RT @MikeMartinGB: “A brand without a story is a brand without a future.” – Gary Vaynerchuk @garyvee — Mike Martin (@MikeMartinGB) Apr 15, 2025 from Twitter https://twitter.com/MikeMartinGB April 15, 2025 at 04:04PM

Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance.
The post Beyond ROAS: Aligning Google Ads With Your True Business Objectives [Webinar] appeared first on Search Engine Journal.

Making a sale isn’t the finish line — it’s the starting line for your next opportunity. Psychologically, once customers have decided to purchase, their resistance to spending lowers dramatically. This is called the commitment-consistency principle — people naturally want to stay consistent with a decision they’ve already made. Combine that with the dopamine rush of …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Financial Times interviewed Google’s head of search, Liz Reid. Google AI Overviews can link to itself over and over again…