SEO

Leading SMS engagement platform releases enhanced SMS keyword functionality to drive higher-intent lead capture and retargeting. TextUs, a leader in SMS engagement, introduces an enhancement that makes SMS keyword interactions more dynamic and responsive. This update builds on traditional keyword functionality by allowing businesses to create multi-step keyword flows with subkeywords, helping guide customers through […]

AI-driven NACE™ reveals 93% of evasive attacks bypass traditional defenses—explaining how these threats continue to reach employee inboxes Inception Cyber, the inventors of Intent-Based Threat Prevention, announced new findings from real-world deployments of its Neural Analysis and Correlation Engine (NACE™) platform. An analysis of millions of emails across software development, manufacturing, services and large financial segments […]

WPBeginner Growth Fund, a leading investment fund specializing in B2B software businesses backed by Awesome Motive is thrilled to announce its full acquisition of aThemes, a popular WordPress theme company known for their high-performance website templates. Over 130,000 websites use aThemes’ WordPress themes and plugins to build their online presence, launch online stores, and grow revenue. Their flagship […]

Proprietary, directly sourced intent segments will attract incremental demand for Sovrn’s CTV, mobile app and web publisher partners Sovrn, a publisher technology platform that helps publishers and creators earn and keep more revenue, announced the launch of its newest offering, Sovrn Commerce Audiences. Commerce Audiences are made possible by the powerful combination of Sovrn’s Commerce […]

Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.
The post AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next] appeared first on Search Engine Journal.

never say yes to something important without thinking it over for a day. — Mike Martin (@MikeMartinGB) Apr 15, 2025 from Twitter https://twitter.com/MikeMartinGB April 16, 2025 at 12:51AM

The dynamics of online shopping continue to evolve as consumer expectations shift rapidly in response to convenience, pricing, and technological enablement. While marketers often focus on trends in automation or AI personalization, the behavioral patterns of everyday buyers reveal the most immediate opportunities for growth. Source: Fit Small Business A detailed look at recent commerce …