SEO

Storyselling turns your product from a commodity into an emotional must-have. — Mike Martin (@MikeMartinGB) May 20, 2025 from Twitter https://twitter.com/MikeMartinGB May 20, 2025 at 01:56PM

Custom LLMs Tailored for Every Business and Vertical Birdeye, the #1 platform for Hyperlocal Marketing, announced the launch of Brand AI and Industry AI, two groundbreaking innovations in its BirdAI architecture. These custom large language models (LLMs) empower businesses to deploy AI agents that act with brand authenticity and industry intelligence, all while driving measurable outcomes. Building […]

The first step in a broader vision to build AI where your knowledge already lives. Spike, the pioneer in transforming email into a modern workspace, unveils its latest innovation: the Spike AI Feed. This real-time feature uses AI to instantly summarize your inbox, offering clarity at a glance without opening a single message. Unlike extensions […]

New partnership brings brands unparalleled access to high-performing inventory through a fully direct, exclusive connection Infolinks, the premium advertising marketplace known for curating high-performing, direct, and sustainable media inventory, announced a direct integration with Infillion, architect of ad tech’s first truly composable advertising platform. This partnership gives Infillion’s brand and agency clients immediate access to […]

RT @MikeMartinGB: Your comfort zone is the priciest rent you’ll ever pay. 💸 It drains your growth, potential, and the incredible future yo… — Mike Martin (@MikeMartinGB) May 20, 2025 from Twitter https://twitter.com/MikeMartinGB May 20, 2025 at 01:05PM

Google Ads has added explanations for your performance changes directly in the charts and graphs in your Google Ads console. You can click the highlighed section of the graph to see explanations for your performance changes, like cost increases or decreases.

Google announced it has deprecated the Account level control for non personalized ads within Google AdSense’s settings in privacy and messaging. Instead, Google said “use the IAB TCF framework for collecting and communicating users’ consent decisions in the EEA, UK, and Switzerland."

Google is testing removing the site names from the search result snippets and just showing the site’s URL at the top – title link – position of the snippet.

Microsoft’s Jordi Ribas announced they are partnering with creators to showcase how they use Copilot Search in Bing. Copilot Search in Bing was launched in early April, as its new AI powered search feature.