SEO

Here is a recap of what happened in the search forums today…

The best market intelligence you’ll ever get is hidden in organic queries, but only if you turn those signals into personas teams actually use.
The post Making SEO Personas Actionable Across Teams appeared first on Search Engine Journal.

LinkedIn’s new API gives B2B advertisers clearer proof of ROI by tying campaign engagement directly to pipeline and revenue outcomes.

Have you thought about doing this? https://t.co/3OzGDxqjq7 — Mike Martin (@MikeMartinGB) Sep 23, 2025 from Twitter https://twitter.com/MikeMartinGB September 23, 2025 at 01:53PM

Wow 😮 https://t.co/dfomsDvBBy — Mike Martin (@MikeMartinGB) Sep 23, 2025 from Twitter https://twitter.com/MikeMartinGB September 23, 2025 at 01:43PM

Google is testing moving your query from the left top position to the right top position of the AI response within AI Mode. This is a subtle change but it is interesting to see Google test these small changes to AI Mode.

Microsoft is testing various interfaces for the sitelinks in Bing Search. We’ve seen and reported on Bing testing sitelinks many, many times here, so here are a few more variations.

Google’s John Mueller posted saying “Authentication for your personal crawlers & SEO tools is going to be more and more of a topic." I believe, but I can be wrong, this is alluding to the num parameter being disabled and how tools are having issues now with scraping Google.

Microsoft is testing bolding the title links in the Bing search results for both the organic and paid listings. I am not sure if this was a bug or a test, but I suspect it was a test.