SEO

Here is a recap of what happened in the search forums today…

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative platform that gives brands an easy way to build TV-grade ads to reach audiences across the premium TV ecosystem. This […]

New capabilities drive better ROI and campaign performance for online sellers as well as agencies. Worldeye Technologies Inc. announced the acquisition of BidX, a leading provider of automated PPC and DSP advertising across e-commerce platforms, including Amazon and Walmart. This strategic acquisition advances Worldeye Technologies’ growing portfolio of e-commerce tools, which includes the recently acquired DataHawk analytics platform […]

Company Names New Chief Product Officer and SVP of Advertiser Partnerships Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, announced it is strengthening its product and marketing teams with several new roles. Dhruv Patel, co-founder and CEO of Aftersell, recently acquired by Rokt, has […]

84% of brands exceed their KPIs by 4x—including 8.5x incremental ROAS for acquisition and 42x incremental ROAS for retention, on average. PebblePost, the leading performance marketing company specializing in programmatic direct mail, announced significant enhancements to its revolutionary Performance Marketing Engine, setting a new standard for measurable marketing outcomes at scale. Powered by data from […]

Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology solutions for OOH media, Vistar is […]

Amazon Publisher Services (APS) and Magnite, the largest independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace (TAM) and Magnite’s SpringServe. The collaboration makes it easier for publishers to access high-quality and incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory […]

Google is testing a new link feature in the search results, it is in the form of a link box, in the search result snippet, that when you click on it, it anchors you down on the page to a specific portion of that text.