SEO

Google will gradually roll out this change over the coming months.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.

AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Google’s annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.

Learn how you can use Google-engaged audiences for remarketing to users who’ve already interacted with their brand across Google platforms.

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.

Landmark collaboration enables brands to effectively advertise within AI-generated search results Nexad, the first AI-native ad network backed by Andreessen Horowitz (a16z), Prosus, and Point72, has entered into a strategic partnership with Intellibright, a leader in performance-driven digital marketing, to deliver the market’s first end-to-end solution for AI-native advertising. This landmark collaboration enables brands to effectively […]