Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
Why incrementality is the only metric that proves marketing’s real impact Read More »
Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.
Agentic PPC: What performance marketing could look like in 2030 Read More »
Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.
The future of SEO: Why optimization still matters, whatever you call it Read More »
Google’s new Sources column in AI Max reports shows where traffic comes from, giving advertisers clearer insight into AI-driven matches.
Google adds ‘Sources’ column to AI Max search term reports Read More »
AI search mythbusting: cutting through hype, half-truths, and grifts to show what really matters for visibility.
AI search isn’t the end of SEO – it’s the next era Read More »
Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.
Google Maps Ads get scrollable sitelinks boost Read More »
Susan Yen shares how a major PMax misstep taught her the importance of transparency, testing, and staying human in an automated world.
Susan Yen talks account structure & PMax fails Read More »
Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.
Google Ads to auto-generate videos from existing Demand Gen image ads Read More »
Workers are spooked as firms declare AI driven layoffs, but some critics tell CNBC that the current reductions may be a “market clearance’ due to overhiring.
Companies are blaming AI for job cuts. Critics say it’s a ‘good excuse’ Read More »
Kalshi, which allows users to bet on real-world events, experienced sporadic delays on Saturday, with some bettors unable to process orders.