Accenture Invests in Alembic to Reinvent Marketing Measurement with Data and Causal AI
Accenture has invested, through Accenture Ventures, in Alembic, a leading AI-powered causal marketing intelligence platform that can determine which marketing campaigns deliver a return on investment (ROI). As part of this investment, Accenture and Alembic are entering into a strategic partnership to help clients dynamically measure marketing effectiveness and use AI-driven insights to boost revenue. Recent […]
Accenture Invests in Alembic to Reinvent Marketing Measurement with Data and Causal AI Read More »