SEO

Improvado: Unify 500+ Data Sources and Maximize Your ROAS with Automated Marketing Reporting

Making sense of fragmented data across dozens of platforms is one of the most frustrating challenges for marketing teams today. Reports are inconsistent, dashboards are bloated with vanity metrics, and strategic decisions are often delayed due to siloed insights. Teams are stuck wasting time on data hygiene and report building when they should be optimizing …

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Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms

Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI—specifically, with agentic AI, predictive modeling, and generative content engines (GenAI) becoming integral to campaign execution. At the heart of this transformation is the emergence of the MCP: a new orchestration …

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Should We Optimize for AI Mode? — Whiteboard Friday

Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.

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