SEO

@ryandeiss Yeah be the best at one thing, not ok at dozens. — Mike Martin (@MikeMartinGB) May 16, 2025 from Twitter https://twitter.com/MikeMartinGB May 16, 2025 at 03:04PM

This week, we covered, you guessed it, more Google search ranking volatility. Google also said they are rethinking its search stack from the ground up because of LLMs. Google is testing AI Overviews in more regions and languages prior to Google I/O/ Google is testing AI Mode buttons throughout Google…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google confirmed ads with AI Overviews make as much as ads without AI Overviews on the page…

Google’s CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same level as search ads without AI Overviews, in terms of ad revenue per query. He added, and now it is just about going up from there, and with AI, he doesn’t see it to a problem.

SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now.

@DanielPriestley I heard it also burns muscle just as quickly as fat so should be avoided as building muscle especially after 40 is much harder than losing fat and you need muscle to remain mobile when you’re old. — Mike Martin (@MikeMartinGB) May 16, 2025 from Twitter https://twitter.com/MikeMartinGB May 16, 2025 at 02:06PM

A compelling story bypasses objections — Mike Martin (@MikeMartinGB) May 16, 2025 from Twitter https://twitter.com/MikeMartinGB May 16, 2025 at 02:02PM

In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI answers.