SEO

In B2B marketing, case studies are among the most powerful tools for building credibility, establishing expertise, and influencing buying decisions. Yet, many companies sabotage their efforts by stretching the truth, cherry-picking exceptional results, or focusing too much on themselves. The result? A piece that reads more like an infomercial than a business proof point. A …

Champions don’t create the standards of excellence. The standards of excellence create champions. — Mike Martin (@MikeMartinGB) Apr 16, 2025 from Twitter https://twitter.com/MikeMartinGB April 17, 2025 at 12:51AM

TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation.
The post TikTok Launches Footnotes: Its Answer To X’s Community Notes appeared first on Search Engine Journal.

The Problem: Why Most Marketing Podcasts Fail Podcasts have become a powerful way for brands to build authority and connect with audiences on a deeper level. Marketing teams understand this, which explains why so many companies launch podcasts with enthusiasm and big plans. Yet the marketing podcast graveyard continues to grow. A quick glance at …

Consumers are rapidly changing in response to the daily technological and economic advancements. Marketers must adapt their strategies to stay ahead and keep digital campaigns relevant. The 2024 Email Marketing Benchmarks Report from GetResponse provides valuable insights to help marketers understand how the consumer mindset has shifted. In this article, we’ll explore the report’s key …

Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now.
The post Google’s New Domain Structure: What’s Next For Hreflang? appeared first on Search Engine Journal.