SEO

Conversion rate optimization (CRO) is still a wide spectrum. Some marketers see it as making minor tweaks here and there. Others won’t move a pixel without running a proper experiment to statistical significance. Either way, the definition of success shouldn’t be vague. With 83% of landing page traffic coming from mobile, the question is clear: […]

Marketers are entering an era where traditional search and AI-driven discovery work side by side. People still turn to Google, but they are increasingly asking ChatGPT for recommendations, relying on Gemini to compare solutions, exploring Perplexity for deeper context, and testing agentic AI tools to complete multi-step tasks. This is not a replacement cycle; it’s…

The Martech for 2026 report, authored by Scott Brinker and Frans Riemersma and sponsored by GrowthLoop, Hightouch, Intuit Mailchimp, MetaRouter, Progress, SAS, and Treasure Data, captures the most consequential shifts happening across marketing, technology, and buyer behavior. What follows are the core themes most relevant as businesses prepare for 2026, but it’s important to note…

It’s here! Our brand-new, 127-page Martech for 2026 report. No form to fill. No “leave a comment on LinkedIn” arm twisting. You can simply download the full PDF right here. These are the 7 major subjects we cover to prepare you for 2026: It includes all the latest data from our AI & Data in Marketing survey conducted a couple of months ago. No techno-jargon. Just plain language explanations and helpful visual illustrations. For a … Here’s your copy of our Martech for 2026 report — free and ungated Continue Reading »