SEO

In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI answers.

RT @MikeMartinGB: Is success inevitable if you never quit? — Mike Martin (@MikeMartinGB) May 16, 2025 from Twitter https://twitter.com/MikeMartinGB May 16, 2025 at 01:05PM

Your video strategy isn’t working unless it’s search-friendly. Get real tactics to boost visibility where it matters.
The post The Intersection Of Video SEO And Social Media: Tactics To Win appeared first on Search Engine Journal.

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.

Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.

Google is testing a “Shuffle" button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the response Google’s AI gives you.

Last month we shared the spam efforts the Google Maps team announced – but did you know that in 2024 Google had almost one billion reviews published within Google Maps? That is 999 million reviews, 752 million photos and videos and 94 million place edits published just in 2024.

Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to provide “insights, ratings, and reviews from expert sources" within Apple Maps.

“People don’t buy what you do; they buy why you do it.” – Simon Sinek @simonsinek — Mike Martin (@MikeMartinGB) May 16, 2025 from Twitter https://twitter.com/MikeMartinGB May 16, 2025 at 12:05PM

Today, businesses should stay nimble and adaptable as per the changing dynamics of the business world. The business landscape has become unpredictable. Things can transform overnight; a business that was struggling for months can become successful, and a well-established business can lose one’s honour and status overnight. Every active business must stay agile and prepare […]