SEO

Shelley Walsh sits down with Bill Hunt to discuss why marketers need to unlearn outdated tactics and rethink search visibility.
The post Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On appeared first on Search Engine Journal.

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to “protect young people as they use Google products." This means Google will disable ad personalization and disallow sensitive creative categories from serving for users under 18.

Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you understand how your customers are searching and engaging with your business on Google.

Microsoft reported its fourth quarter 2025 earnings and it showed that its search and advertising revenue was up for the third time in a row by 21%. The previous two quarters it was up 21% as well, then the quarter before that was up 18%, then 19% but before that it was 12% and 8%.

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, “Turning off search term matching will use only your provided keywords and match types, which will limit the performance boost of Al Max."

Google is testing a clickable version of the sub-menu within Google Shopping, next to the G super logo we spotted before. This menu is below the other menu and lets you filter down by product sub-category.