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The Six Universal Principles of Persuasion Every Marketer and Sales Professional Should Master

Success often hinges not only on the strength of your product or service but also on your ability to influence decision-making. For over six decades, behavioral scientists have investigated what drives people to say yes, revealing that persuasion isn’t a mysterious art—it’s a science rooted in predictable psychological triggers. Dr. Robert Cialdini, one of the …

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