SEO

Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata via @sejournal, @theshelleywalsh

Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata.
The post Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata appeared first on Search Engine Journal.

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Liftoff Announces Integration of Xiaomi OEM Ad Experience Into the Vungle Exchange

This new partnership opens up on-device advertising across Xiaomi’s system apps and its overseas official app store, GetApps, providing global reach at scale. Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, announced a new partnership with Xiaomi’s International Internet Business Department—part of the global technology leader known for its […]

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Omnichannel Marketing for 2025: What Most Marketers Get Wrong

The omnichannel marketing landscape is evolving rapidly as we approach 2025. Potential customers now expect seamless experiences that extend beyond individual platforms and anticipate their needs throughout the entire buying process. The disparity between what consumers anticipate and what numerous brands deliver remains quite significant. Contemporary consumers perceive your brand as a cohesive entity, regardless […]

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B2B Marketing’s Secret Weapon: Why Communities Are the New Power Play

In today’s digital-first, noise-saturated world, there’s growing evidence that people are turning to friends, peers and social media communities for recommendations—rather than traditional ad channels. What’s striking is how strongly this shift is playing out in B2B marketing, too—with 92% of B2B buyers now favouring peer recommendations over polished brand messaging. The old B2B playbook […]

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