SEO

Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of signs it started to hit hard on Friday, December 12th.

Email marketers have been playing defense against unsubscribes for as long as email has existed. The difference today is not that the tactics are new, but that they are increasingly deliberate, systematized, and justified internally as retention strategies. In reality, many of these practices do not reduce churn so much as obscure it, pushing frustrated…

Modern software and integration teams are shipping faster than ever, yet quality failures are becoming more visible and more costly. Applications must perform flawlessly across thousands of devices, browsers, and operating system combinations while supporting continuous delivery, distributed teams, and shrinking release windows. The challenge is no longer writing tests; it is managing scale, interpreting…

The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding
the exact data you need can take more time than you’d like. Today, we’re excited to announce an experimental
feature in the Performance report designed to reduce the effort it takes for you to select, filter, and
compare your data: AI-powered configuration.

Today, we are excited to announce a new experiment in Search Console that offers site owners a unified
view of their Google Search performance across their websites and social channels. With this update,
we are expanding the Search Console Insights report to include performance data not only for your website,
but also for some of your social channels. This new integration allows you to review Search performance
of social channels associated with your website directly within Search Console.

Today, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views.
This new functionality allows you to adjust the time aggregation of any of the performance charts,
helping you smooth out daily changes and focus on the overall trend of traffic to your website.

For the last few months, there has been a noticeable uptick in public conversations across webmaster forums, hosting communities, and security channels about aggressive bot traffic originating from China and Singapore. I can confirm this firsthand. What began for me in early October as a vague sense that something was off quickly turned into one…

B2B marketing is not suffering from a lack of channels. It is suffering from a lack of clarity. Buyers are harder to reach, sales cycles are longer, and AI search, zero-click results, and fragmented digital journeys increasingly blur attribution. Meanwhile, leadership teams expect marketing to deliver measurable pipeline impact with fewer resources and tighter scrutiny…