SEO

Marketers spend too much time scrambling to prove their value to executives. ROI dashboards, channel reports, weekly activity recaps—they all feel important, but they rarely land the way we hope. After years of leading marketing and now stepping into operations at Extu, I’ve realized something: your value isn’t earned on a slide deck. It’s earned…

Maintaining a consistent presence on social media often feels like a second full-time job. Between brainstorming fresh ideas, designing eye-catching visuals, and tracking the best times to post, small business owners and creators frequently find themselves overwhelmed or “ghosting" their audience entirely. The pressure to stay visible on every platform can lead to burnout, yet…

In an increasingly fragmented digital landscape, marketers struggle to maintain a cohesive brand presence while jumping between siloed advertising platforms. The manual labor required to balance budgets across search, social, and programmatic channels often leads to missed opportunities, inconsistent messaging, and exhausted resources. Scaling a campaign shouldn’t mean multiplying your workload or guessing which channel…