SEO

Here is a recap of what happened in the search forums today…

This week’s SEO Pulse highlights the implications of Google handling more of the journey, from discovery to checkout, inside its own ecosystem.
The post SEO Pulse: UCP Debate, Trends Gets Gemini, Health AIO Concerns appeared first on Search Engine Journal.

New AI capability brings real-time insight, analysis, and AWP guidance directly into project workflows. O3 Solutions announced the launch of Otto, a new personal AI assistant embedded within its project execution platform. Designed specifically for capital project environments, Otto enables teams to interact directly with their live project data using natural language, transforming how insights are accessed and […]

Looper Insights, the leading CTV merchandising analytics platform, announced the launch of a new Content Type and Genre filtering capability within its Merchandising module, giving customers enhanced visibility into how different types of content are merchandised on the TV screens. As a result, studios, streamers, and broadcasters can conduct more accurate competitive analyses, make strategic […]

PPC Pulse recaps Google’s latest budget controls, AI-driven offer testing, and expanded eligibility rules for Shopping promotions.
The post PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions appeared first on Search Engine Journal.

I am seeing new signs of yet more Google Search ranking volatility and a possible tweak to the ranking search algorithm. Something kicked off yesterday, January 15th, that the third-party tools picked up on. With this update, there is limited chatter, unlike the previous unconfirmed Google Search ranking update.

Google Ads is doing a limited test with some advertisers to allow them to run A/B tests with different product titles and images in Shopping Ads. Ginny Marvin, the Google Ads Liaison, said it is “currently being tested with a small number of merchants."

Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, increased Search Theme limit, enhanced asset group import, Content Targeting now generally available, Location targeting improvements and Autogenerated assets in Responsive Search ads.

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use. Campaign total budgets are now available in Search, Performance Max and Shopping campaigns within Google Ads.