SEO

The Attribution Crisis: What B2C Marketers Should do about California’s DROP Tool

On January 1, 2026, California launched the Delete Request Opt-Out Platform, better known as DROP. The tool allows the state’s 40 million residents to delete their personal information from more than 500 registered data brokers with a single click. By August 1, when data brokers must begin processing these deletion requests every 45 days, the […]

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Agiloft Creates AI Operations Function as Human-Centered AI Becomes Core to Enterprise Decision-Making

New executive role reflects growing shift from experimental AI adoption to disciplined, organization-wide AI operations and governance Agiloft, a global leader in data-first contract lifecycle management (CLM), announced the appointment of Noe Ramos to Vice President of AI Operations, a newly defined executive role focused on turning artificial intelligence into measurable business capability. Formerly VP […]

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RocketReach Expands Signal Driven AI Prospecting Through Strategic Partnership with Autobound

RocketReach, a leading sales and recruiting intelligence platform, announced a strategic partnership with Autobound to expand its signal-driven AI capabilities and deliver more effective, time saving prospecting for revenue teams. Through the partnership, RocketReach will incorporate Autobound’s Signal Engine into its data ecosystem, giving customers access to a growing set of 400+ company and contact level […]

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New Relic Launches Innovations to Simplify and De-Risk OpenTelemetry Adoption in the Enterprise

APM hybrid agents and Collector Observability give customers choice for app instrumentation and a seamless bridge to open standards at their own pace New Relic, the Intelligent Observability Company, announced innovations that empower businesses to unlock the full potential of OpenTelemetry (OTel) with more ease and efficiency than ever before. The new capabilities remove the […]

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Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads

Borow, who helped launch Universal Ads, will oversee the ad buying platform as it heads into its second year and next phase of growth. Comcast Advertising announced it named James Borow as General Manager of Universal Ads, which enables brands of any size to create, buy and measure ads across premium video. In this role, […]

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New Relic Unveils Platform Innovations that Align Technical Performance to Business Outcomes, Making Observability a Value Driver

Intelligent Workloads automate discovery of complex dependencies for a complete view into failure causes, reducing MTTR and protecting revenue Digital experience monitoring innovation provides highly granular visibility into cause of issues impacting customer experience for enterprises using micro front-end architectures Enhanced agentic AI monitoring shines light on complex multi-agent systems, empowering enterprises to optimize digital […]

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GReminders Brings Native AI Meeting Experience to Redtail CRM

Enhanced integration embeds the entire meeting lifecycle directly into advisors’ primary CRM workflow GReminders, a leading end-to-end meeting and automation management platform for financial advisors, announced a major expansion of its long-standing integration with Orion’s Redtail CRM. The enhanced integration brings GReminders AI-powered meeting assistant technology directly inside the Redtail platform, embedding notetaking, pre-meeting intelligence and […]

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How Marketers Can Use Technology to Make Their Value Impossible to Ignore

Marketers spend too much time scrambling to prove their value to executives. ROI dashboards, channel reports, weekly activity recaps—they all feel important, but they rarely land the way we hope. After years of leading marketing and now stepping into operations at Extu, I’ve realized something: your value isn’t earned on a slide deck. It’s earned…

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Munch Studio: Automate Your Entire Social Media Presence with AI

Maintaining a consistent presence on social media often feels like a second full-time job. Between brainstorming fresh ideas, designing eye-catching visuals, and tracking the best times to post, small business owners and creators frequently find themselves overwhelmed or “ghosting" their audience entirely. The pressure to stay visible on every platform can lead to burnout, yet…

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