Planning for a Marketing Rebound in 2026: A Martech Perspective
Marketing budgets have been tight for the past few years, but several industry forecasts point to a measurable upswing heading into 2026. Analysts expect global ad-sales to rise about 6.3 percent, while the martech category is projected to expand by roughly 20 percent to around $669 billion. Rather than a simple return to higher spending, […]
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