SEO

In the wake of generative AI’s emergence, the release of OpenAI’s large language model propelled the technology into the forefront of nearly every conversation. A tool that could generate coherent, context-aware text at scale, it quickly captured the imagination of enterprises. In the corporate world, no function lives and breathes language every day more than […]

Piloted with Roku, Samsung, and Scripps, the bespoke collaboration leverages Criteo commerce signals and WPP Media’s Open Intelligence to allow advertisers to enhance both reach and effectiveness Criteo , the global platform connecting the commerce ecosystem, announced a new partnership with WPP Media to scale commerce intelligence to Connected TV (CTV). Through the combination of WPP Media’s Open […]

Experienced product leader brings consumer-focused mindset and deep marketing technology expertise to help shape the future of warehouse-native solutions at MessageGears. MessageGears, the leading warehouse-native data activation and customer engagement platform for enterprise brands, is pleased to announce that Eugene Yukin has joined the company as Vice President of Product. In his new role, Yukin […]

Meltwater, a global leader in media, social, and consumer intelligence, announces the launch of GenAI Lens, an industry-first, groundbreaking tool that gives companies unprecedented visibility into how their brand, competitors and industry are discussed across all major AI Assistants and LLMs (Large Language Models) including ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek. Marketing, Comms, and […]

Across multiple independent datasets, AI Overviews consistently reduce clicks to product and review pages by 15–35% (and sometimes even over 50%). Until Google provides clear attribution and CTR reporting for AIO links, brands should anticipate continued leakage and adapt their SEO and merchandising strategies accordingly. Tapfiliate, one of the leading affiliate tracking and management platforms for […]

More than $1.6 trillion in annual transactions across 180M US consumers, made liquid and ratable via Carbon Arc for business intelligence or AI models Facteus, the #1 provider of real-time consumer intelligence, has announced a strategic partnership with Carbon Arc, the world’s first real-time insights exchange, providing businesses with seamless intelligence and structured, model-ready data. […]

Birdelo, the trusted PR platform behind thousands of product stories, gift guides, and expert features since 2008, is officially relaunching with a major 2.0 upgrade with a new name and adding powerful AI search, a growing marketplace of thousands of products, and a more intuitive, media-first experience. What began as a behind-the-scenes tool relied on by editorial […]

Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns.
The post How To Win In Generative Engine Optimization (GEO) appeared first on Search Engine Journal.