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Your Prospect Has 1,000 Ways to Say No. Here’s the One Framework to Handle Them All

If you work in sales for longer than a week, you quickly realize a painful truth: prospects are infinitely more creative than your sales scripts. You have your battlecards. You’ve memorized the rebuttals for it’s too expensive and bad timing. But then you get on a call, and the prospect throws a curveball that isn’t…

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