Rich Messaging Channels Emerge as Solution to £27 Billion Burden of Returns Faced by UK Retailers
Rich Communication Services (RCS) and WhatsApp mitigate pre-purchase uncertainty, boost post-purchase engagement and streamline returns While UK retailers celebrated a festive spending spree in December, January ushers in a different, more costly reality – the burden of returns. Global cloud communications platform, Infobip, highlights Rich Communication Services (RCS) and WhatsApp, as crucial tools enabling retailers […]