SEO

From AI Overviews to attribution loss, here are five reasons SEO conversions may be falling and how to check what’s hitting you hardest.
The post Is AI Cutting Into Your SEO Conversions? appeared first on Search Engine Journal.

Microsoft is testing placing “Recent searches" at the top of the Bing Search results page. This is instead of it being placed at the bottom or the side.

Google is testing a new section in the Google Search results titled “From online stores." We’ve seen a similar section for nearby stores but I am not sure if we’ve seen the online stores version.

Google has updated fourteen different help center documents, specific to Google Ads policy. Google said the updates “improved organization and readability" of those help center articles.

Moloco reveals a disconnect: 88% of consumer mobile app ad spend remains with Google and Meta, despite user attention shifting elsewhere New study finds advertisers who embrace the independent app ecosystem* see up to 214% higher financial return Moloco, the AI performance advertising company, released new research on the growing disparity between mobile app advertising […]

Sangoma’s Cloud-Native Solutions Powered by AWS Enable Modern Business Communications Sangoma Technologies Corporation (“Sangoma”), a trusted industry leader offering businesses a choice of on-premises, cloud-based, or hybrid Communications as a Service solutions, announced its expanded use of Amazon Web Services (AWS) to deliver scalable, secure, and unified cloud communications solutions to customers across industries. By […]

Content KPIs vary by business model. Adam Riemer breaks down which metrics really matter for driving revenue, leads, and brand growth.
The post Ask An SEO: The Metrics That Matter For Content Strategies appeared first on Search Engine Journal.