SEO

New capability extends Ketch Identity Sync to ensure consumer opt-out choices are enforced across web, mobile, backend systems, and downstream ad platforms Ketch, the AI Privacy Company, announced the general availability release of Ketch Opt-Out Sync, a major extension of the company’s Identity Sync framework. Opt-Out Sync gives businesses an automated way to enforce consumer […]

Market-Leading GRC Platform Adds AI-Native Solution to Address Fastest-Growing Segment in Risk and Compliance Diligent, the AI leader in governance, risk, and compliance (GRC) SaaS solutions, announced it has acquired 3rdRisk, an AI-native third-party risk management platform based in the Netherlands. The acquisition strengthens Diligent’s position as the only GRC provider recognized as a “Leader” […]

Vonage APIs power personalized, omnichannel communications with two-way messaging via SMS, RCS, and WhatsApp, within the Salesforce platform Vonage, a part of Ericsson, announced the launch of Vonage Conversations for Agentforce Marketing (formerly Marketing Cloud). Powered by Vonage Communications APIs, the new solution embeds popular messaging channels like SMS, WhatsApp, and Rich Communication Services (RCS) […]

Foundational strategy remains the quiet force behind whether automated campaign models elevate results or compound inefficiencies.
The post Why Paid Search Foundations Still Matter In An AI-Focused World appeared first on Search Engine Journal.

I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google search ranking update.

Google’s John Mueller was asked if it was acceptable to link your brand websites together on a brand page to communicate to your users that the company owns multiple brands. John said, it is pretty common to do so and if done as a reasonable scale, it is fine to do.

The other day, I saw the Google News channel on X respond to claims that Google is going to allow merchants to overcharge you for products sold through the new AI checkout protocol. I found it crazy because Google has checks and balances to ensure merchants can’t do this and Google responded as such.

Bots, fake reviews, and undisclosed AI are eroding trust on social media, creating a competitive advantage for brands that prioritize authenticity and real human experience.
The post Social Media Trust Is Breaking Down (And How You Can Rebuild It) appeared first on Search Engine Journal.