SEO

L&G achieves a 54% increase in call-to-lead conversions, in addition to enhancing internal innovation to boost operational efficiency Legal & General (L&G), one of the UK’s leading financial services providers, has redefined customer engagement by integrating Tealium’s real-time Customer Data Platform (CDP) with Snowflake’s AI Data Cloud. With 12.8 million customers and a complex portfolio spanning life insurance, pensions, and […]

A leader in Generative Engine Optimization (GEO) and brand building for AI Search, Evertune will use the funding to accelerate the development of its enterprise-grade AI marketing suite Evertune, a leading Generative Engine Optimization (GEO) and AI marketing platform, announced its $15M Series A funding, led by Felicis Ventures with participation from strategic AI and […]

Global IT firm FPT officially announced the launch of its new artificial intelligence (AI) platform, FleziPT. Designed to deliver end-to-end, customized AI-powered transformation solutions, FleziPT empowers organizations to achieve exceptional speed, precision, and quality in their transformation journeys. This launch strengthens FPT’s position as an AI-first company with full-stack AI capabilities. FPT is a full-fledged […]

ChoozMo Launches AI Content Marketing Specialist for SMEs and Content Creators ChoozMo Inc. has officially announced the launch of a brand-new solution — AI Content Marketing Specialist — designed specifically for small and medium-sized enterprises (SMEs) and independent content creators. This AI-powered tool works around the clock, automatically collecting potential customer leads, analyzing data, and delivering highly targeted […]

Co-innovation will focus on industry-specific agentic AI and cloud-native modernization Companies will drive differentiated full-stack capabilities and sovereign cloud leadership NTT DATA creates global Google Cloud Business Group to scale capabilities and delivery Strategic investments in global sales and go-to-market will help ensure seamless adoption NTT DATA, a global leader in digital business and technology […]

Now, brands can create ads; establish campaign goals, budgets, and targeting, and monitor organic and paid performance – directly in Aspire. Aspire.io, the leading word-of-mouth commerce platform, launches the first rollout within CreatorAds Suite, bringing the entire Meta Partnership Ads workflow—from usage rights to media buying to performance tracking—directly onto Aspire. Partnership Ads fueled by […]

This strategic alliance will elevate customer experiences with real-time visual automation and intelligent service across modern contact center operations TechSee, the global leader in Visual Agentic AI for customer and field service, announced a strategic partnership with BrightContact, a Netherlands-based CX advisory and implementation firm specializing in next-generation contact center operations. This partnership brings TechSee’s […]

Earn 1,000+ backlinks and boost SEO visibility with AI-ready strategies. Save your spot for this actionable link building webinar on August 27.
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Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers.
The post Google: Invalid Ad Traffic From Deceptive Serving Down 40% appeared first on Search Engine Journal.