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Validity Announces Engage, the Next-Generation AI Email Platform to Help Marketers Execute with Confidence

Powered by Validity’s industry-leading data network, the platform joins other Validity product innovations to redefine the modern marketing workflow. Validity Inc., the leading provider of AI-powered marketing success and customer data intelligence solutions, announced the launch of Validity Engage, the next-generation AI platform designed to help marketing teams launch engaging campaigns with confidence, speed, and […]

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Shoppable TV Ads Won’t Work. Here’s What Marketers Should Focus on Instead

The ad tech industry is betting big on shoppable TV as the next frontier in connected TV advertising. It’s a seductive promise: viewers see a product during their favorite show, click a button on their remote or scan a QR code, and complete a purchase without ever leaving their couch. It sounds like the perfect […]

Shoppable TV Ads Won’t Work. Here’s What Marketers Should Focus on Instead Read More »

Customer Data Alliance and CDP Institute Release New CDP Industry Update

Latest report shows architectural divergence driven by AI adoption, data governance, and deployment models The Customer Data Alliance (CDA) and the Customer Data Platform Institute released the 18th edition of the CDP Industry Update, continuing their long-running, semi-annual analysis of the global Customer Data Platform (CDP) market. Covering the period from June 30 through December […]

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