SEO

On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search results. Google alleges that SerpApi is running an “unlawful" operation that bypasses Google’s security measures to scrape search results at an astonishing scale.

Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster similar pages and may surface unintended versions.
The post Microsoft Explains How Duplicate Content Affects AI Search Visibility appeared first on Search Engine Journal.

Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates.
The post PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews appeared first on Search Engine Journal.

For years, the standard engagement metric most marketers relied on was pages per visit. It fit neatly into early, session-based analytics models where user behavior was relatively linear: someone arrived, clicked around a bit, and left. As the web evolved, however, that construct became increasingly artificial. Modern users move fluidly across devices, return at irregular…

Here is a recap of what happened in the search forums today…