SEO

A new model for continuous, verified trust across every identity, every interaction, and every environment Ping Identity, a leader in securing digital identities for the world’s largest enterprises, announced its Universal Services, a set of identity services that enable organizations to move beyond authentication and continuously establish, validate, and protect trust across every digital interaction. […]

For more than twenty years, the main idea behind digital marketing strategy was to find the right keywords and get them to the top of search results. In the past, search engines gave higher rankings to pages that closely matched what users were looking for. Marketers built whole programs around keyword research, on-page optimization, backlinks, […]

Company will use new funding, led by Volition Capital, to expand its AI-powered platform to meet the rising demand for social SEO and product discovery across agentic search Statusphere, an AI marketing platform that helps enterprise retailers and consumer brands turn micro-influencers into a scalable, trusted growth channel, announced it has secured $18 million in […]

The strategic alliance strengthens Atento’s capabilities in conversation-centric artificial intelligence solutions, enhancing its portfolio with advanced Conversational AI capabilities The agreement will drive intelligent virtual agent solutions and activate joint market initiatives across key regions, including the U.S., EMEA and Latin America Atento Luxco 1, one of the world’s largest providers of customer experience management […]

Better inspection videos drive customer experience and increase revenue. TruVideo, the leading provider of AI-powered video and messaging communication technology for the transportation industry, announced the launch of Video Quality Score (VQS), an AI and machine learning model that evaluates technician inspection videos against a standard benchmark, turning every video into a measurable insight that […]

See how often your brand is mentioned in AI answers across major platforms. Ahrefs, a leading marketing platform, announced custom AI prompt tracking in Brand Radar, a new way for teams to monitor how their brand appears in AI-generated answers across platforms like ChatGPT, Gemini, and Perplexity. As AI assistants become a mainstream discovery channel, […]

Reimagined Build Program opens ServiceNow’s partner ecosystem to more innovators and strengthens the ServiceNow Store as a global marketplace for partner-built AI agents Unified investment portfolio and simplified pricing fuel partner-led growth, making it seamless for partners to innovate, differentiate, and monetize on the ServiceNow AI Platform ServiceNow , the AI control tower for business […]

With senior leadership roles at Twitter, Snap, TikTok and Reddit, Shaw brings proven expertise in scaling global ad businesses. Comcast’s Universal Ads announced the appointment of David Shaw as Head of Global Expansion. Universal Ads, which launched last year in the U.S., enables brands of any size to create, buy, and measure ads across premium […]

Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards™ platform and related assets from Mobivity Holdings Corp., a platform that drives customer engagement for brands through gaming and rewards. The transaction is expected to close in early Q1 2026, subject to customary […]

Authentic customer voice becomes a shared system of record for business decisions Deeto, the AI-native platform for customer intelligence and activation, announced a major evolution of its platform aimed at helping organizations treat authentic customer voice as a system of record for businesses. The redesigned Deeto platform connects customer conversations, feedback, and sentiment into a […]