SEO

One of the most frustrating situations for a marketing leader is watching attention increase without seeing revenue follow. Traffic climbs. Campaigns launch. Ads generate clicks. The brand becomes more visible and the marketing team appears busy and productive. On paper, it looks like growth should be happening. Yet the numbers that matter most — qualified…

Reddit is launching new Dynamic Product Ad formats and a Shopify integration to help retailers tap into the platform’s audience.

Even though generative AI (GenAI) arrived on the scene within the last few years (ChatGPT just celebrated its third anniversary!), the technology has already significantly changed B2B marketing for this and future generations of leaders.  Industry professionals are already grappling with its possibilities. Its promises of hyper-personalized content, accelerated campaign orchestration, and radical efficiency are…

Study of 75,000 AI answers shows listicles, articles and product pages drive 52% of citations, with intent deciding what gets cited.

Google will soon require merchants running Shopping ads featuring certain political content to verify their accounts as election advertisers.

ChatGPT pulls 6x more pages than it cites, concentrating visibility among ~30 domains and favoring topic-wide coverage, study finds.

Google’s AI image animation feature could be a win for advertisers who’ve been running PMax campaigns on static images alone.

Emplifi, a leading AI-powered social media marketing platform, has been verified as a Trusted Seller on TrustRadius, a buyer intelligence platform for business technology and a HG Insights company. The Trusted Seller designation recognizes companies that maintain up-to-date product information, adhere to ethical review generation practices, and actively engage with customer feedback. Emplifi earned the Trusted Seller […]

TrustArc, the pioneering privacy certification provider, welcomes the updated Global Cross-Border Privacy Rules (CBPR) Program Requirements (PR) released by the Global Forum Assembly (GFA). Through its TRUSTe certification offerings, TrustArc enables organizations to participate in this government-backed international data transfer tool. These updates expand and strengthen the certification framework, increasing the number of PRs from […]

From predictive workforce intelligence to national recognition, Ivy is building a new category at the intersection of AI and human leadership. Ava C. Ivy, technology entrepreneur, author, and workforce strategist, is rapidly emerging as a leading voice shaping the future of work in the age of artificial intelligence. Organizations don’t fail at AI because of […]