SEO

New AI-powered, one-to-one promotional solution delivers custom, individualised offers at scale with real-time execution  Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalized promotions and omnichannel marketing solutions for retail, travel and hospitality brands, today announced the launch of ‘Personalized Promotions’, an AI-powered solution that allows retailers to automatically create one-to-one […]

VoIP enhances human-led collections with efficiency, visibility, and compliance Billtrust, the leader in B2B accounts receivable (AR) workflow and payment software, announced Agentic VoIP (Voice over Internet Protocol), a breakthrough AI-powered feature embedded in the Billtrust Collections workspace. This innovation helps AR teams reduce call handling time by up to 50%, enabling faster, smarter, and more auditable calls translating […]

Priya Gill, Chief Marketing Officer at Iterable chats about the latest trends impacting the martech landscape in this catch-up: ______________ Hi Priya, tell us about yourself and your time in the B2B martech market. Over the past 15+ years, I’ve built my career at the intersection of marketing, product, and customer experience. I actually started […]

AI agents tasked with marketing, content planning, and SEO tasks will be able to tap into Similarweb’s data intelligence platform. Similarweb and Manus are collaborating to give the Manus AI agent access to Similarweb data on web traffic and engagement, allowing Manus customers to put the agent to work on data-driven digital marketing analysis and […]

From Emerging Channel to Proven Growth Lever, 97% of CMOs Confirm AEO/GEO Is Delivering Measurable Business Impact Conductor, the only end-to-end enterprise AEO platform, released its 2026 AEO/GEO CMO Investment Report, revealing that enterprise investment in AI search visibility has entered a new phase of acceleration. According to the study, nearly all enterprises plan to increase […]

Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets.
The post 5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 appeared first on Search Engine Journal.

You can now tap Olympic live sports via DV360, using Google audiences, household frequency caps, and conversion tracking tied to CTV.

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.

AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.