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Martech in the Post-Model Era: Why Systems Matter More Than Algorithms?

One idea that has been very popular in the marketing world for the past few years is that smarter, faster, and bigger AI models will automatically produce better results. Every new version of the platform promises smarter dashboards and workflows that can predict more accurately and create new things. This obsession has changed how leaders […]

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NiCE Unveils The Agentic AI CX Frontline Report, Delivering First Quantifiable Evidence of AI-First Customer Experience at Scale

New research reveals how enterprises are moving beyond scripted automation to outcome-driven Agentic AI, achieving 3x faster deployments, 80%+ containment rates, and double-digit CSAT improvements NiCE announced the release of The Agentic AI CX Frontline, a new research report that provides the industry’s first data-backed look at how large enterprises are deploying Agentic AI in production […]

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IAS Achieves ISO 42001:2023 Recertification for AI Management System

Certification Demonstrates IAS’s Ongoing Commitment to the Highest Standards of Governance and Responsible Artificial Intelligence Integral Ad Science (IAS), a global leader in media quality intelligence, announced it received annual recertification for ISO/IEC 42001:2023. IAS expanded the scope of this certification to include its use of artificial intelligence (AI) in its Quality Attention and Ad […]

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PubMatic Appoints Marketing Veteran John Petralia as Chief Marketing Officer to Accelerate AI-Driven Growth

Appointment strengthens commercial leadership as PubMatic scales AI-powered advertising across CTV, mobile and omnichannel media. PubMatic , the leading AI-powered ad tech company delivering digital advertising performance, announced the appointment of John Petralia as Chief Marketing Officer. Petralia will lead PubMatic’s global marketing organization as the company scales AI-powered advertising technology across premium connected TV […]

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Xnurta and Front Row Partner to Supercharge AI-Driven Amazon Advertising and Retail Media Globally

Collaboration unites Xnurta’s agentic AI platform with Front Row’s full-service eCommerce growth capabilities, supporting leading brands globally Xnurta the award-winning agentic AI-powered advertising platform, and Front Row, a global eCommerce agency and growth accelerator providing full-service marketplace management, digital marketing, and retail media services to leading global brands, announced a strategic partnership to accelerate AI-driven Amazon advertising […]

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Seclore Launches ARMOR, a Unified Data Security Intelligence Platform Enabling Organizations to Embrace AI

Seclore, announced the launch of Seclore ARMOR (Automated Risk Management Orchestration and Resilience) a unified Data Security Intelligence platform designed to help enterprises embrace AI safely. The launch of ARMOR reflects a broader shift in enterprise security priorities, where Data Security Intelligence is emerging as a foundational requirement for safe AI adoption. ARMOR brings together data discovery, […]

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