SEO

PPC experts explain how AI Max and Performance Max reshape search, when automation wins, and where human strategy still drives better leads.

Digital advertising often feels like a race to the bottom. For publishers, cluttered display ads frequently degrade the user experience, tanking CWV and driving away the very visitors you worked so hard to attract. For advertisers, the spray-and-pray nature of social media and search ads can lead to skyrocketing customer acquisition costs and low-quality traffic…

The moves support the agentic marketing effectiveness leader’s intent to scale in the region and accelerate enterprise customer success Mutinex, the leading agentic marketing effectiveness platform, announced the appointment of Mike Finnerty as President, United States. Finnerty joins Mutinex from TransUnion, where he played a key leadership role in scaling the company’s measurement and identity capabilities following […]

MediaCo Holding Inc. announced the appointment of Neida Gotay as Vice President, Integrated Sales. In this role, Gotay will oversee both local and national sales operations in Orlando and Atlanta, while also leading strategic business development efforts across all Florida markets. She will focus on driving integrated, multi-platform revenue growth, strengthening agency and client partnerships, and ensuring local market […]

Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM),  announced that it has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. “We’re honored to be recognized again as a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms,” said Sprinklr Chief […]

Milestone Systems, a global leader in data-driven video technology, announced significant advancements to its XProtect® video management software (VMS) and BriefCam® video analytics. The XProtect App Platform, a new containerized application platform for VMS, and a new BriefCam analytics engine are designed to deliver increased reliability, greater customization, more efficient hardware utilization, and full readiness for Generative AI and analytics, empowering security teams to stay […]

Advice around AI search is getting simplistic. The real edge comes from knowledge graphs, expert entities, and influence in trusted datasets.

Most brands chase AI visibility, but discovery isn’t the win. Pages are retrieved, evaluated, and often rejected before an answer is written.