SEO

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.

Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.

An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution.

Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent.

AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence are earned.

Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

Google accused SerpApi of ‘circumventing security measures protecting others’ copyrighted content that appears in Google search results.’

Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.