Splash’s 2025 Outlook on Events: 88% of Marketers Identify Events as Key Revenue Driver
New data shows that event-led growth (ELG) strategies drive stronger customer relationships, improve brand visibility, and increase lead generation CMOs indicate need for technology that makes it easier to create and replicate events Splash, a Cvent-owned event marketing technology company, published the findings of its 2025 Outlook on Events report, which surveyed over 1,000 U.S.-based marketers involved […]
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