A Proprietary AI System That Decodes Human Behavior and Purchasing Decisions, Eli Directs Brands on Who to Prioritize, What to Say and Where to Invest Sooth the leader in predictive emotional and behavioral intelligence for marketers—unveiled its Emotional Logic Interface, Eli. A proprietary AI system designed to decode human behavior before it happens, and direct […]
Marketing Leaders Must Adapt Strategies to Address Economic Challenges and Inflation Concerns Forty-seven percent of consumers expect to buy more American-made products this year, according to a survey by Gartner, Inc. A Gartner Consumer Community survey of 212 US consumers, conducted in March 2025, found that 42% consumers agreed that they have decided to wait to […]
Tealium now fuels real-time data streaming directly to Databricks’ powerful analytics and AI platform Tealium, the leading intelligent real-time data streaming platform, announced a partnership with Databricks, the data and AI company, to power the next generation of marketing intelligence and AI activation capabilities. Tealium is now built on Databricks, enhancing the leading data and […]
Databricks and Tealium join forces to deliver AI-powered marketing solutions Read More »
MotionPoint, the global leader in website translation technology, announced the launch of MarketFully, a new parent brand built to transform how companies approach multilingual and multicultural marketing. MarketFully unites the strengths of MotionPoint and its recent acquisitions, Key Content and GetGloby, into a single, integrated platform. All three brands will adopt the “by MarketFully” endorsement […]
Celeste AI is now generally available, alongside a best-in-class suite of commerce operations solutions, to drive efficiency and growth for leading brands and agencies. Skai, the leading omnichannel platform for commerce media, announced the general availability of Celeste AI, the first GenAI-powered agent purpose-built for commerce marketers. Skai also introduced a new suite of solutions […]
Amazon is cutting jobs in its devices and services unit, which was previously hit with layoffs in 2022 and 2023.
Amazon lays off about 100 employees in devices and services unit Read More »
Google clarifies that links in AI Overviews all share a single position in Search Console reports.
The post Google Clarifies: AI Overview Links Share Single Position In Search Console appeared first on Search Engine Journal.
“Peak Points” will allow advertisers to use Google’s Gemini AI model to target ads to viewers when they are most engaged with a YouTube video.
YouTube announces Gemini AI feature to target ads when viewers are most engaged Read More »
The field of programmatic advertising is becoming more fierce, competitive, and highly driven by rapid technological advancements. The uncertainty and constant evolution of the industry require exceptional resilience, adaptability, and effective performance under the pressure of ongoing challenges. In this whirlpool of constant domain changes, building teams that can thrive amid the storm is not …
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