SEO

FreeCast CEO Unveils Six AI Monetization Engines Designed to Transform the $674+ Billion Global Streaming Market

Harnessing proprietary data insights and advanced artificial intelligence, FreeCast accelerates growth for partners and unlocks powerful new revenue streams across the streaming ecosystem. FreeCast, the next-generation global streaming platform, is redefining how AI drives profitability in media. As artificial intelligence emerges as a decisive competitive advantage, FreeCast is deploying sector-specific AI solutions that generate immediate […]

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Sappington launches a proprietary, AI-powered platform to expedite the creation of essential B2B marketing assets

Sappington, a leading enterprise technology marketing firm, has announced the recent launch of the Sappington Expedite Platform. This platform makes it easier for Sappington to create essential marketing assets faster at a reduced budget with the same level of quality that clients expect. Sappington, a leading enterprise technology marketing firm, has announced the recent launch of the […]

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Social Media Wins the Budget War with 8 in 10 Marketing Leaders Reallocating Funds from Other Channels to Social, Signaling Major Shift in Business Strategy

With social search surging, more than half of marketing leaders plan to hire social media search specialists in the next year, ranking it their top recruitment priority New platforms, shifting consumer habits, and emerging technologies are driving marketing leaders to move budgets from other channels to social, where the entire customer journey now unfolds Despite […]

Social Media Wins the Budget War with 8 in 10 Marketing Leaders Reallocating Funds from Other Channels to Social, Signaling Major Shift in Business Strategy Read More »

Why Advertisers Should Treat Affiliate Like an Advertising Channel

Affiliate marketing has long been synonymous with a pay-for-performance pricing model, rewarding publishers only when a sale attributable to a given site occurs. But today, a transformation is underway: brands are elevating affiliates from a purely bottom-of-the-funnel channel to a full-funnel hybrid – combining commission-based performance with display-like placements priced as flat-fee insertions. A recent […]

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