SEO

RT @labourlewis: I’m struggling to think of a worse, more unnecessary hill for any government to choose to die on. One million people hav… — Mike Martin (@MikeMartinGB) Sep 26, 2025 from Twitter https://twitter.com/MikeMartinGB September 26, 2025 at 04:24PM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google Ads sponsored results grouping interface expanded and it is borderline deceptive…

@Keir_Starmer So there will be no cash? If there is still cash, then this is bull because cash in hand is still possible in most cash based migrant owned businesses. Barbers, takeaways, taxis, etc, etc, etc — Mike Martin (@MikeMartinGB) Sep 26, 2025 from Twitter https://twitter.com/MikeMartinGB September 26, 2025 at 03:31PM

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as “Ad sessions", "Ad session RPM", etc.

A month ago, Google announced new agentic (agent based) features for AI Mode. Well, some are now seeing this live in AI Mode, specifically making reservations at recommended restaurants.

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must select all for PMax or specific campaign types for display, search, discover and so on.

Google seems to be testing showing the local pack, Google Business Profile listings, at the top of the Google Shopping results in the Shopping tab. Normally, Google does not show local packs in the Shopping tab, I believe…