SEO

iSpot attribution powers Roku’s optimization for better campaign performance Roku, Inc. is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. This expansion of Roku and iSpot’s partnership will help brands achieve more accountable, performance-focused campaign results on the Roku platform. With this […]

The rapid adoption of generative AI has transformed how content is produced, edited, and distributed. For publishers, educators, agencies, and enterprise teams, speed introduces a new risk: losing confidence in authorship, originality, and compliance. Traditional plagiarism tools struggle to distinguish between human writing and modern large language models, while manual reviews are no longer realistic…

Funds raised by BoxGroup, Long Journey Ventures, Y Combinator, Instacart Co-Founder Max Mullen, and Phosphor Capital Unusual, the first and only company to help brands understand and change how AI talks about them, announced today its $3.6M round of funding from investors including BoxGroup, Long Journey Ventures, Y Combinator, Max Mullen (co-founder of Instacart), and […]

The Company has introduced Natural Language Web (“NLWeb”) support to its digital media assets, enhancing how its content interfaces with the AI ecosystem and facilitating AI monetization opportunities NLWeb is an emerging framework introduced by Microsoft that is designed to enable websites to make content and services accessible through natural language interfaces, allowing users and […]

The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it. Now the co-founder and CEO of a new stealth AI startup in this space, this is what he anticipates we’ll see in the year ahead. This is my fourth year writing predictions for B2B go-to-market. You can read the … Jon Miller’s Predictions for B2B Go-To-Market in 2026 Continue Reading »

MediaRadar’s Data Cloud unlocks direct access to AI-ready Marketing Intelligence, connecting into the data warehouses, modern marketing stacks and AI platforms teams use to train models, generate insights and automate decisions. MediaRadar unveiled its Data Cloud, a breakthrough in advertising data interoperability that transforms how Marketing Intelligence is accessed, activated and scaled in an AI-driven […]

Kitun is a serial entrepreneur, operator, and investor with a track record of building and scaling innovative companies across media, technology, and private markets. GigaStar, a startup bringing YouTube Creators and Investors together, announced that serial media company entrepreneur Scott Kitun has joined the team as Chief Business Officer. He will lead the strategic growth […]

The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the launch of OpenXBuild, a software suite that gives advertisers unprecedented real-time control over ad performance, reach, and insights. Designed […]

Google posted a new job listing looking to hire a new Senior Software Engineer, Search, AI Answers Quality. The job post says “Help the AI Answers Quality team deliver AI Overviews to users’ hard and complicated queries on the SRP and in AI Mode."