SEO

Hyland appoints Nanette Lazina as Senior Vice President, Global Channels and OEMs

With over 20 years of enterprise software industry leadership experience, Lazina joins Hyland to lead the strategic execution and optimization of the partner community Hyland, the pioneer of the Content Innovation Cloud™, is pleased to announce the appointment of Nanette Lazina as Senior Vice President, Global Channels and OEMs. A seasoned enterprise technology executive, Lazina spent nearly […]

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AudioEye Expands European Union Presence with European Accessibility Act

Organizations face new digital accessibility requirements and rising penalties for non-compliance AudioEye, Inc. , the industry-leading digital accessibility company, has expanded its presence in the European Union to support growing demand as enforcement of the European Accessibility Act (“EAA”) begins. Now in effect, the EAA introduces wide-reaching requirements for businesses to ensure digital products and services are […]

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Scribe: Instantly Document Complex Processes with AI-Powered Precision

In marketing, product, or operations, documentation often becomes the silent bottleneck. Whether you’re implementing a new Martech stack, onboarding a SaaS customer, or scaling a go-to-market (GTM) strategy, one truth remains: processes change fast—too fast for most teams to keep up with clear, current instructions. And yet, without documentation, teams stall, customers get confused, and …

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Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? via @sejournal, @kevgibbo

You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site.
The post Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? appeared first on Search Engine Journal.

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Identity Beyond the IP – How Today’s Marketers Are Getting Creative to Resolve Web Traffic

The time when marketers could rely solely on IP addresses to identify website visitors has passed. Today, pinning sales and marketing hopes on lists derived from IPs is limiting at best. There are a number of reasons why IP addresses are diminishing in importance for sales and marketing teams, including the persistence of hybrid and […]

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