AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.
Why AI will break the traditional SEO agency model Read More »
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
CPC inflation: How fast are Google Ads costs rising? Read More »
Google’s annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.
Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024 Read More »
Learn how you can use Google-engaged audiences for remarketing to users who’ve already interacted with their brand across Google platforms.
Google Ads made simple: Leveraging engaged audiences Read More »
You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.
TikTok Ads introduces new exclusion lists Read More »
The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.
Google hit with $6.6 billion lawsuit over search dominance Read More »
Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.
Apple rebrands Search Ads as Apple Ads Read More »
Landmark collaboration enables brands to effectively advertise within AI-generated search results Nexad, the first AI-native ad network backed by Andreessen Horowitz (a16z), Prosus, and Point72, has entered into a strategic partnership with Intellibright, a leader in performance-driven digital marketing, to deliver the market’s first end-to-end solution for AI-native advertising. This landmark collaboration enables brands to effectively […]
Evans to Lead U.S. Sales Organization at LG Ad Solutions LG Ad Solutions, a global leader in connected TV and cross-screen advertising, announced the appointment of Mike Evans as Senior Vice President, Head of U.S. Sales. This key leadership hire comes as the company continues to experience significant momentum and scale across markets, further solidifying […]
The new leadership team delivers end-to-end marketing and sales technology. In a significant recapitalization highlighting the growing convergence of marketing technology and AI (artificial intelligence), Springbot announced that it has relaunched as a unified marketing and sales enablement platform after 12 years in the e-commerce automation space. “AI is creating winners and losers. We intend […]