SEO

STAGE Scene MMA, built with support from META, streamlines marketing measurement and delivers actionable insights Assembly, a Stagwell agency, announced the successful completion and launch of Scene Modeled Media Attribution (MMA), its latest enhancement to the STAGE Scene proprietary app designed to revolutionize the way brands measure and optimize marketing campaigns. The improved app will […]

Concentrix Corporation, a global technology and services leader, announced the launch of iX Hero, the latest product in its Intelligent Experience (IX) suite. iX Hero is an agentic AI-powered application that works together with a human in the loop to supercharge the way customer experience is delivered, from quick fixes to complex questions. Based on […]

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Google claims AI search delivers “more qualified clicks" despite traffic losses. Are these changes helping publishers, or boosting its ads business?
The post Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss appeared first on Search Engine Journal.

I recently received this email from a public relations (PR) professional asking if I’d cover their client’s latest acquisition on Martech Zone. The entire body of the email (minus the contact signature) read as follows: [Client Name] is expanding its international business and services by acquiring a UK-based multimedia service provider next week, further strengthening …