Big Tech is poaching energy talent to fuel its AI ambitions
Hires of energy-related talent by Big Tech was 30% higher in 2025 than pre-AI levels.
Big Tech is poaching energy talent to fuel its AI ambitions Read More »
SEO
5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 via @sejournal, @CallRail
Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets.
The post 5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 appeared first on Search Engine Journal.
Google opens Olympic live sports inventory to biddable CTV buys
You can now tap Olympic live sports via DV360, using Google audiences, household frequency caps, and conversion tracking tied to CTV.
Google opens Olympic live sports inventory to biddable CTV buys Read More »
3 PPC myths you can’t afford to carry into 2026
AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.
3 PPC myths you can’t afford to carry into 2026 Read More »
Why copywriting is the new superpower in 2026
AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.
Why copywriting is the new superpower in 2026 Read More »
Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained
These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained Read More »
News publishers expect search traffic to drop 43% by 2029: Report
AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.
News publishers expect search traffic to drop 43% by 2029: Report Read More »
Apple is finally upgrading Siri, and Google Gemini will power it
A multi-year Apple–Google deal places Gemini at the core of Apple Intelligence and paves the way for a new Siri.
Apple is finally upgrading Siri, and Google Gemini will power it Read More »
How to choose a link building agency in the AI SEO era by uSERP
Traditional link building is changing. Here’s how to vet a link building agency for AI visibility, ethical practices, and long-term staying power in 2026.
How to choose a link building agency in the AI SEO era by uSERP Read More »
Google expands Shopping promotion rules ahead of 2026
Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.
Google expands Shopping promotion rules ahead of 2026 Read More »