SEO

AI-powered advisor delivers real-time guidance on advertiser-specific pricing, and custom reporting to boost revenue and streamline negotiations Revenue Analytics, the leader in revenue optimization software solutions, announced the launch of Aida, a groundbreaking “AI Deal Advisor” designed to transform how media companies price, package, and close ad deals. Aida is the latest innovation within RateOptics, Revenue […]

Backed by industry heavyweights and fueled by a team of leading OpenAI scientists, Google designers, plus Pixar and Sony animators, and Riot games developers, Cartwheel’s suite of 3D animation tools bridges the massive gap between creative vision and technical execution, making the entire process 100X faster, easier and more accessible than ever before Cartwheel, a […]

Zero data movement for large consumer brands improves speed, security, and personalization of marketing messages MessageGears, the leading data activation and engagement platform for enterprise brands, announced it has been recognized as a Validated Partner of Databricks, the data and AI company. The integration gives marketing teams direct, governed access to the Databricks Data Intelligence […]

-Recent CPPA enforcements against Honda and Todd Snyder highlights audit readiness gap- -Ketch’s updated reporting suite empowers privacy teams to meet regulator demands across consent, rights, and preference data- Ketch, the Data Permissioning Platform for privacy operations and data activation, announced the release of its Privacy 360 Analytics Suite, giving businesses a powerful solution to […]

Advisory Groups Launch on Global Accessibility Awareness Day (GAAD) Web accessibility market leader accessiBe, in celebration of Global Accessibility Awareness Day (GAAD), announced the launch of its first community-led product advisory board comprised of accessibility leaders, to directly influence accessiBe’s innovations. Additionally, the company also debuted accessLabs, a testing group composed of developers with disabilities, […]

Cloud-based Solution Optimizes the Online Search Experience With Near Real-time Access to Data to Increase Efficiency of Marketing Efforts and Drive Sales Equifax has launched its B2bConnect small-to-medium sized business (SMB) data on the Equifax Cloud™, making commercial marketing data available in minutes to help B2B marketers be more efficient and increase campaign success. The platform unifies […]

Think less about what you do and more about how it feels when it’s done — Mike Martin (@MikeMartinGB) May 15, 2025 from Twitter https://twitter.com/MikeMartinGB May 15, 2025 at 01:59PM

Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The doc said:

Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are starting to see a new section that says “Ads funded by" on the "My Ad Center" section of the search ads.