SEO

I’ve long been a proponent of AI adoption, outsourcing, and the use of efficient platforms—when they are applied appropriately and strategically. These tools can accelerate production, streamline workflows, and reduce costs. They can automate the repetitive, illuminate insights hidden in data, and expand the capacity of a small team. But none of them eliminate the…

Customer reviews now play a central role in determining search visibility, local rankings, and customer trust. Search engines rely on the quality, volume, and authenticity of reviews as indicators of a business’s credibility and relevance. Because of this, many business owners are tempted to hire services that promise fast review growth or artificially elevated scores…

Marketers rarely put email and social media side by side in a meaningful way. One is often viewed as a traditional workhorse and the other as a dynamic, fast-moving arena where brands hustle for visibility. Yet when you examine how audiences are acquired, how each channel performs financially, how reach has evolved, and what it…

MarTech customer-tracking data sits at the center of modern marketing strategy, powering everything from attribution modeling to AI-driven personalization. As artificial intelligence becomes a foundational layer in marketing operations, the volume and quality of the data it consumes become just as critical as the sophistication of the models themselves. AI thrives on signals: behavioral patterns…

Mark Schaefer has always had an instinct for seeing around corners, but he has an even rarer gift: he notices how technological change lands on the human heart. Long before AI dominated business headlines, Mark was writing about community, emotional resonance, belonging, and the deep psychological threads that tie customers to brands. I’ve been fortunate…