Yahoo DSP Onboards Comscore’s AI-Powered ID-Free Audiences for Efficient and Privacy-Centric Campaign Activation
Comscore, Inc., a global leader in measuring and analyzing consumer behavior, announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions. As third-party signals continue to disappear and the media industry braces for the next wave of privacy regulation, these AI-powered audiences offer […]