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AI tools are creating fake URLs causing 404 errors. Google’s John Mueller offers guidance to navigate this issue.
The post Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? appeared first on Search Engine Journal.

Consistency is more important than perfection. — Mike Martin (@MikeMartinGB) Mar 17, 2025 from Twitter https://twitter.com/MikeMartinGB March 17, 2025 at 04:41PM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Posted a status update on what we’re seeing from the Google March 2025 core update…

Google’s John Mueller advises SEO professionals to adapt to modern business needs, focus less on server-side optimization.
The post Google’s Muller Cautions SEO Pros On Changing Business Needs appeared first on Search Engine Journal.

As you know, Thursday, March 13, 2025 at around 12:30 pm ET Google announced the March 2025 core update, the first core update of the 2025 year. I was expecting to see a lot of volatility by now and while we are seeing some sites report volatility, it does not feel as widespread or heated as a normal core update – YET.

The time has come for the Google Assistant to be replaced by Gemini, Google’s younger and better assistant (despite it being wrong way too often). Google announced, “Over the coming months, we’re upgrading more users on mobile devices from Google Assistant to Gemini; and later this year, the classic Google Assistant will no longer be accessible on most mobile devices or available for new downloads on mobile app stores."

Google has switched from updating its googlebot.json file, the file that contains the list of IP addresses Googlebot uses, from weekly to daily. Gary Illyes from Google said this was done based on feedback from the community.